
These types of adept pivots are increasingly necessary as the half-lives of business models and the information they’re based on continue to decrease. Further bolstering Netflix’s model is its ability to capture and use its users’ preferences and feedback. In less than a decade, the company’s leaders realized the value of content streaming, and shifted operations to exploit the opportunity, which required a new business model. Netflix was launched in 1998, operating with a business model built to capture the value created by renting DVDs by mail. In contrast to Walmart, whose core business model worked without disruption for decades, consider a company like Netflix. While this strategy fed growth for more than 40 years, Walmart’s recent flurry of costly acquisitions of e-commerce brands, like Jet.com, and logistics capacity, like Parcel, illustrate its realization that it needs to reinvigorate its business model to catch up to ’s digital and logistics supremacy. For decades, Walmart has used its resources to scale this model and use it better than competitors. Take Walmart, for example, which focused for a long time on optimizing a business model established to create, deliver, and capture value through brick and mortar venues. When the pace of change was generally slower, and tools for information collection and analysis were less advanced, it was possible to run a business profitably for decades without considering business model adaptations. However, unlike radioactive elements, business model half-lives are shortening due to the increased rates at which information is being captured, analyzed, and applied.
#Half life home business card free
There are 99 sites in the Free Printable network: click one of the links to the right to get started. Just as a radioactive element has a half-life – a certain amount of time for it to lose half its energy – so too do business models. provides beautiful printable files that you can customize and print on your inkjet or laser printer. In a world where information has an increasingly short shelf life, one thing that even successful businesses with optimized business models need to consider is the idea of business model half-life.


We believe that there is tremendous value in taking to market a business model that has been de-risked through testing for a customer need, validating potential solutions, and experimenting in-market. As our CEO, Natalie Foley, described in a recent video post, a business model captures the exchange of value between your organization and a customer who purchases your product or service to meet their previously unmet need.
